Update README file with general project info and use Markdown

Also, it seems the readme was so far not included in any tarballs (make
dist).  Let's change that.

Change-Id: I1967fbbdeadb967c0c0dce2c112ac692c539da1d
diff --git a/Makefile.am b/Makefile.am
index 1536016..2ac1cd9 100644
--- a/Makefile.am
+++ b/Makefile.am
@@ -1,7 +1,7 @@
 AUTOMAKE_OPTIONS = foreign dist-bzip2 1.6
 
 SUBDIRS = include src examples tests
-EXTRA_DIST = osmoappdesc.py
+EXTRA_DIST = osmoappdesc.py README.md
 
 pkgconfigdir = $(libdir)/pkgconfig
 pkgconfig_DATA = osmo-pcu.pc