diff --git a/openbsc/src/db.c b/openbsc/src/db.c
index 7dfc868..73e9c25 100644
--- a/openbsc/src/db.c
+++ b/openbsc/src/db.c
@@ -280,7 +280,7 @@
 	subscr->id = dbi_conn_sequence_last(conn, NULL);
 	strncpy(subscr->imsi, imsi, GSM_IMSI_LENGTH-1);
 	dbi_result_free(result);
-	LOGP(DDB, LOGL_NOTICE, "New Subscriber: ID %llu, IMSI %s\n", subscr->id, subscr->imsi);
+	LOGP(DDB, LOGL_INFO, "New Subscriber: ID %llu, IMSI %s\n", subscr->id, subscr->imsi);
 	db_subscriber_alloc_exten(subscr);
 	return subscr;
 }